Building Trust and Confidence

Trust stands as the bedrock of success in public affairs. Stakeholders scrutinize your approach, commitments, and authenticity before placing trust in your business strategies.

• Edelman's Trust Barometer reveals that trust in business, government, NGOs, and the media profoundly influences public perception and engagement (Edelman, "2021 Edelman Trust Barometer").

• The Biden administration recently announced an effort to target “junk fees” proposed by certain industries, many who face daily backlash from consumers on social media or other digital channels.

• Trust and confidence become especially critical during public crises, online protests and backlash, when facing adverse regulations, or when called to testify before legislative committees.